A print, digital, web, and motion designer with excellent communication, presentation, interpersonal, analytical, and creative problem-solving skills. I’m a natural leader. If tasked, I manage and mentor creatives confidently with the ability to empower and discuss constructive feedback with problem-solving solutions. I comfortably communicate concepts to the team, direct reports, colleagues, directors, executive-level leadership, and clients. I efficiently manage complex projects with aggressive timelines, am an excellent collaborator, and work autonomously. I have proven multi-tasking capabilities, a keen ability to plan and prioritize, am detail-oriented, and am highly organized. I am Proficient in InDesign, Photoshop, and Illustrator. From conception to execution, I pay attention to the details; I’m usually the one who catches what everyone else misses.
NOTABLE ACHIEVEMENTSDesigned and submitted over 60 catalogs with over 200 pages in the apparel and psychological assessments industries while multi-tasking with multiple other projects on my plate; I’m a workhorse when I need to be.
Photo retouching is a specialty of mine; it’s the first skill set I became proficient in within my career. It ties into my passion for photography. I find nothing more satisfying than working with artful and creative photography.
Edited videos into 15 Podcasts for The Litigation Management Podcast using Premiere Pro.
After Effects course in early 2022 and learned Figma as well. I’m always ready to learn new skills and enhance them.
Frontend Developer for caseglide.com using WordPress beginning in July 2020. Most recently, I released an all-new designed website in July 2022; when it went live, it was a complete success! Daily, I managed and maintained the website and plugins with continuous changes to content pages, landing pages, blog pages, and company news pages. And created and designed new blogs and pages as needed. All in addition to digital and print projects on my plate.
At PAR, I researched and implemented online intranets for working within the department and cross-departmentally—this significantly impacted project management and efficiency by moving from paper to online at PAR.
At CaseGlide, I was the first designer to join this start-up’s newly formed marketing department. I recommended and implemented online intranets that streamlined the project tracking process and management and took everything out of emails to a central location.
SKILLS
MacOS, Adobe Creative Suite, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat Pro, Adobe Premiere Pro, Adobe After Effects, Adobe Lightroom, Adobe Bridge, Dropbox, Keynote, Figma, Microsoft Office, Office 365, WordPress, Microsoft Word, PowerPoint, Excel, QuarkXPress, Moqups, Podio, Slack, Zoom, Microsoft Teams, OneDrive, SharePoint, PC, HubSpot, SEO, SEMRush, Google Analytics, basic HTML, CSS, and JS, Elementor, Castos, Crocoblock, Canvo, Wistia, Constant Contact, and Mail Chimp. Graphic design, catalog expert, visual design, digital design, web design, responsive design, packaging design, audio editing, video editing, motion graphics, animation, photo retouching, color correcting, graphics software, data analytics, social media, marketing emails, user experience, art direction, color theory, brand guidelines, identity, and strategy, innovative thinker, quality standards, creative development, industry trends, design trends, leadership experience, leadership development, management skills, mentoring, internal stakeholders, cross-functional teams, client relationships, vendor relationships, concept development, time management, mission-driven, workflow management, dynamic production and presentation skills, FTP, font management, file and digital asset management, prepress, mock-ups, storyboarding, budgeting, troubleshooting, marketing materials, digital media, creative briefs, creative strategy, eCommerce, SaaS, automotive, studio, retail, marketing, advertising, apparel, publishing, and pharmaceutical..
Specialties: Catalog expert, photo retouching, color correcting, photography.
Digital Marketing Graphic Designer
CaseGlide | St Petersburg, FL | 7/2020–8/2022
CaseGlide | St Petersburg, FL | 7/2020–8/2022
Developed the branding and collateral for all display, marketing, and packaging materials to support product branding strategies, campaigns, and conferences for marketing, sales, and engineering departments, including the CEO and COO.
As their Frontend Developer on WordPress using Elementor, I maintained, coordinated, created, and scheduled content and designed and updated the company website daily, including plugin and SEO maintenance.
Created presentation decks, infographics, and sell sheets for sales to use in demonstrations to acquire new clients.
At this start-up, I created the structure for the marketing department by implementing an online intranet for project management. As their first on-staff designer, I streamlined the project management process, in which I excelled.
I used Premiere Pro and After Effects to create a 15-episode podcast, tech talk videos, and webinars.
Print/Web Projects: frontend design and plugin maintenance, website design, landing pages, homepages, content pages, blogs, podcast editing, video, audio, and music editing, brochures, ads, flyers, postcards, logos, social media imagery, email campaigns, infographics, video storyboards, banner ads, web ads, case studies, tradeshow booths, trend reports, litigation reports, press releases, photography, photo retouching.
Senior Graphic Designer
Contract and Freelance | 6/2019–7/2020
Contract and Freelance | 6/2019–7/2020
Designed and managed complex projects efficiently and creatively.
Print/Web Projects: branding, brochures, postcards, logos, ads, flyers, web design, web ads, social media imagery, and photo retouching.
Senior Graphic Designer
PAR, Inc. | Lutz, FL | 7/2010–6/2019
PAR, Inc. | Lutz, FL | 7/2010–6/2019
Mentored and managed designers confidently with the ability to empower and discuss constructive feedback with problem-solving solutions. Including individual biweekly meetings to discuss project statuses, prioritization, new projects, and anything that needed feedback or problem-solving.
Designed and managed the quarterly 240-page catalog while multi-tasking 30+ projects on my plate at all times.
I applied data automation to the quarterly 240-page catalog to streamline the pricing updates for over 1,800 prices quarterly.
Managed, attended, and directed photoshoots, including idea development and the location of the shoot.
Worked directly with Marketing, R&D, Sales, Accounting, Senior and Executive-Level Management, and the CEO/Founder.
Worked directly with the CEO/Founder on personal projects; some examples are logos, hats, and family and vacation photos.
I created and implemented SOPs for working efficiently within the department and cross-departmentally.
Researched and implemented online intranets for working within the department and cross-departmentally—this significantly impacted efficiency and project management by moving from paper to online.
I worked on UX/UI projects, which included the Invista assessment platform, mobile app design, and parinc.com.
I maintained and managed the latest software and OS working with IT.
Print/Web Projects: catalogs, direct mail campaigns, branding, posters, brochures, logos, door hangers, ads, flyers, tradeshow booths, kangaroo banners, pop-ups, banner ads, web ads, manuals, HTML, DNN, e-books, landing pages, homepages, maintained the blog and content pages, mobile app designs, platforms, and email campaigns.
Senior Graphic Designer
The Print Concierge | Ybor City, FL | 1/2009–4/2010
The Print Concierge | Ybor City, FL | 1/2009–4/2010
I maintained and managed all branding and marketing for TPC under tight deadlines, concept through final print production.
I was the designer and managed all TPCs clients under tight deadlines, concept through final print production, and client contact/meetings.
Print/Web Projects: direct mail campaigns, newsletters, price guides, postcards, catalogs, brochures, banners, signage, ads, programs, credentials, posters, menus, flyers, rack cards, door hangers, stationery, logos, PURL designs, landing pages, homepages, and email campaigns.
Freelance Graphic Designer
Positive Publications | Morristown, NJ | 2/2008–5/2008
Positive Publications | Morristown, NJ | 2/2008–5/2008
Designed magazine spreads and ads for US Industry Today and Food & Drink Quarterly under tight deadlines, concept through final production, client and editor contact, photo retouching, and color correcting.
Print Projects: designed magazine spreads and ads under tight deadlines for US Industry Today and Food & Drink Quarterly, concept through final production, client and editor contact, photo retouching, and color correcting.
Art Director
Victory Marketing Group | Bridgewater, NJ | 3/2006–10/2007
Victory Marketing Group | Bridgewater, NJ | 3/2006–10/2007
I managed all projects’ internal and external designers, freelancers, editors, and copywriters.
I had direct client contact and in-person meetings for the discovery brief creation and brand guidelines to design their projects.
Prepress and printer contact on all print projects—industry standards were sending the collected files, not just a print-ready PDF.
I designed for multiple industries, including pharmaceutical, automotive, spas, healthcare, golf courses, insurance, and nuclear generation stations, using their branding guidelines and updated branding as requested.
Print/Web Projects: catalogs, brochures, logos, corporate identities, newsletters, CDs, postcards, tradeshow signage, landing pages, homepages and content pages, and email campaigns.
Senior Graphic Designer
Vantage Apparel | Avenel, NJ | 6/2001–3/2006
Vantage Apparel | Avenel, NJ | 6/2001–3/2006
Designed and managed the yearly 120-page catalog while multi-tasking 25+ projects on my plate at all times.
I had printer contact, attended press checks, and directed photoshoots.
I became an expert in photo retouching and color correcting the thousands of images for the yearly catalog.
Designer and project manager of vantageapparel.com and vantagecloseout.com from 2001-2006, gregnormancorporate.com 2001-2003, eCommerce websites, email campaigns, landing pages, homepages, and content pages for distributors and public, pop-ups, banner ads, and web ads.
Print/Web Projects: catalogs, brochures, logos, CDs, packaging, flyers, ads, and signage. Designed and project manager of vantageapparel.com and vantagecloseout.com from 2001-2006, gregnormancorporate.com 2001-2003, eCommerce websites, email campaigns, landing pages, homepages, and content pages for distributors and public, pop-ups, banner ads, and web ads.
Graphic Designer
Vis-Com, Inc., | Edison, NJ | 5/2000–6/2001
Vis-Com, Inc., | Edison, NJ | 5/2000–6/2001
Daily, I designed and managed 20+ projects on my plate at all times in this design agency. Some clients included automotive, pharmaceutical, apparel, lighting, and construction.
I had printer and client contact—in-person client meetings for review, changes, and approval of projects and designs.
Where my love of photo retouching and color correcting began, an expert mentored me on this skill set in which I excelled.
I backed up the local server on site before I left every day.
Print/Web Projects: catalogs, brochures, logos, branding, CDs, packaging, flyers, ads, email campaigns, landing pages, homepages, and content pages.
EDUCATION
Kean University, Union, NJ: BFA, Visual Communications/Graphic Design (1995-2000)
Middlesex County College, Edison, NJ: AA Applied Science (1990-1993)
Kean University, Union, NJ: BFA, Visual Communications/Graphic Design (1995-2000)
Middlesex County College, Edison, NJ: AA Applied Science (1990-1993)